Among other things Steve Jobs did well, he was a master at making 1:1 connections. When he shared his enthusiasm for a new product or his delight in an innovation, he managed to engage each member of his audience – whether in person, online, or on air, and make us feel like he was looking and talking directly to us.
It wasn’t just the “cool” factor or the great technology made simple that drew in customers and inspired loyalty. He made us feel that he and Apple made those devices especially for us.
Maybe that is why so many had a personal reaction to his death.
Each of us may not have his talent, but we can embrace his commitment to connecting with, not an audience, not “customers”, but with individuals. I’m in. Will you join me?